2018 PriusLed the revolution. Still a brilliant solution.
 
$23,475
starting msrp
54/50
est. mpg
Prius Highlights
Toyota Safety Sense™ (TSS) Standard

Every 2018 Prius model is equipped Toyota Safety Sense™ P (TSS-P), an advanced suite of safety technologies to help you drive with confidence.

smart safety
Interior

Ultra-modern seat design, including front seats with deep bolsters, and an impressive available 11.6-in. multimedia display make the interior of Prius both smart and fun.

sport interior
Performance

A double-wishbone style multi-link rear suspension combined with the body rigidity and aerodynamics of Prius help create a stunningly smooth ride.

performance
Technology

Standard on Prius Four and Four Touring is an impressive 11.6-in. HD multimedia display. Intuitive pinch, zoom, tap and swipe gestures create a familiar tablet-like experience, giving you easy access to the features that matter most.

bold exterior

Dramatic styling

Let’s shatter all expectations. The 2018 Prius is here with an unmistakable, bold look that shakes up the status quo. Its sleek shape has been engineered to cheat the wind and win over the crowd.

LED lighting

Let’s make an unforgettable first impression. Prius features Bi-LED elements in the headlights, available integrated fog lights and accent lights, making front-end lighting that is as dramatic as it is efficient. It’s one unexpected look, and it’s ready to help you light up the night.

17-in. alloy wheels

Prius brings style to every corner. Available 17-in. alloy wheels add the right amount of attitude and ensure that all eyes are on this hybrid, wherever it goes.

A purposeful stance

The dynamic chassis helps ensure Prius is always up for some fun. A low and wide stance shows off this hybrid’s athletic appearance and helps give you a responsive drive.

LED taillights

Turn heads whether you’re coming or going. Efficient LED taillights shine bright and help complete the stylish look of Prius.

Modern interior

Get more of what you want, inside and out. Smart seat design gives everyone room to stretch out. Helping you stay in control of it all is advanced tech like a standard 4.2-in. color dual Multi-Information Display (MID) with customizable screens and an available 11.6-in. touch-screen display. And with available Qi-compatible wireless smartphone charging, you can stay powered up while on the go.

A comfortable ride

This is one smooth operator. The suspension on Prius is tuned for just the right balance of comfort and driving fun. And thanks to advanced noise-insulation techniques, those unwanted outside noises stay outside.

4.2-in. color dual MID

Stay twice as informed. The color dual high-resolution Multi-Information Display (MID) screens are customizable, so you can keep an eye on the information that matters most to you. A quick glance can show you real-time driving data, provide tips to help you improve your ECO savings, and more.

Front bucket seats

Settle in and get cozy. The front seats of Prius feature deep side bolsters for added comfort on those long drives. And with an available 8-way power-adjustable driver’s seat with power lumbar support, it’s easy to find that perfect driving position.

Moonroof

With the available moonroof on Prius, it’s easy to let the outside in. With a touch of a button, you can get a fresh breeze or a stunning view of the city lights.

Steering wheel controls

Take hold of the fun. The available SofTex-trimmed steering wheel offers tilt and telescopic adjustment for maximum driving comfort. You can also control the audio, Multi-Information Display and Bluetooth hands-free calling right from the steering wheel.

60/40 split rear seatss

The standard 60/40 split fold-down rear seats on Prius make it easier to carry those longer items, your friends, or both. Fold one seat flat to get a little extra space, or fold both for a larger cargo area.

Cargo capacity

With up to 27.4 cu. ft. of cargo space behind the rear seats, Prius lets you bring more of your favorite things along for the ride. Need to carry more stuff? No problem. Fold the 60/40 rear seats down for up to 65.5 cu. ft. of total cargo space.

Center console

When you get inside Prius, its sleek interior style is sure to catch your eye. Its center console has a removable utility tray and has been reshaped to give you more space while keeping the tech at your fingertips. Available white accents on the steering wheel, shifter and center console give this modern space just the right amount of sophistication.

Heated front seats

Settle in and enjoy some personalized comfort. Prius is available with SofTex-trimmed heated front seats, so when the weather gets chilly, the simple press of a button brings added warmth.

Double-wishbone style multi-link rear suspension

A double-wishbone style multi-link rear suspension gives Prius responsive handling and a smooth ride. And that’s just the beginning. Its condensed design takes up less space outside the cabin, so you get lots of cargo room inside, too.

Body rigidity

Smart design, advanced materials and innovative construction techniques help give Prius a strong, rigid chassis. Not only does this help contribute to greater safety and make the ride more comfortable, but this rigidity also helps enhance handling and braking performance.

Touring-tuned suspension

Prius Touring models feature unique suspension tuning to help take the fun to a whole new level. Each component has been engineered to give you a thrilling driving experience, giving you the confidence to take on your favorite twisty road.

Rear spoiler

Functional and stylish, the rear spoiler helps contribute to the wind-cheating shape of Prius. It helps smooth out turbulent winds, making for a quieter and more efficient drive.

Enhanced Parking Support

Prius features smart technologies to help take the stress out of parking. When Prius is parking or slowly pulling out of a space, the available Intelligent Clearance Sonar (ICS) scans for stationary objects, like walls or lampposts. Should the system anticipate a collision, it will emit an audible alert, reduce engine or motor output, and automatically apply the brakes. And with available Intelligent Parking Assist (IPA), this system will automatically control the steering and help guide you into an open parking space.

Qi-compatible wireless charging

No wires. Total convenience. With available Qi-compatible wireless smartphone charging, simply place your Qi-compatible smartphone or other compatible device on the nonslip surface to charge it up wirelessly.

Color Head-Up Display

Let’s keep looking ahead. The available color Head-Up Display (HUD) uses aircraft-inspired technology to project important information right on the windshield, helping you keep your eyes safely on the road. This full-color display can show your speed and Hybrid System Indicator info, and also give turn-by-turn directions.

Smart-flow climate control

Not too hot, not too cold. The smart-flow climate control system helps keep the cabin feeling just right. It’s an intelligent system too. When you’re driving by yourself, you can choose to heat or cool just the front seats, helping increase the overall efficiency of Prius.

Entune™ Premium Audio

Standard on Prius Four and Four Touring is Toyota’s impressive 11.6-in. HD multimedia display. Intuitive pinch, zoom, tap and swipe gestures create a familiar tablet-like experience, giving you easy access to the features that matter most. Access your favorite music via the Entune Premium Audio system, adjust the smart-flow climate control, or find your way with the navigation system—whatever you want to do, you’ve got the power to do it all.

Smart Key System

Get in and get on your way. When you approach Prius with the standard Smart Key System, you can easily lock and unlock the driver's-side door by touching the door handle. And once inside, you can start it up with just the push of a button.

2018 Prius One

  • Starting *MSRP: $23,475
  • Engine: 1.8L 4-Cyl. ECVT Hybrid
  • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
  • Performance: EV/ECO/POWER Modes; 95 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
  • Fuel Economy:54/50/52 mpg city/highway/combined
  • Interior Features: Smart-flow climate control system with pollen filtration, Fabric-trimmed front seats; 6-way adjustable driver's seat; 4-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Tilt/telescopic steering wheel with audio, Multi-Information Display (MID) and Bluetooth® hands-free phone controls, Upper door trim with chrome accent, soft-touch door armrest area with chrome accent interior door handles, Smart Key System on driver's door with Push Button Start
  • Exterior Features: Bi-LED projector low- and high-beam headlights with auto-off feature, LED Daytime Running Lights (DRL) with on/off feature, 15-in. 5-spoke alloy wheels,
  • Radio and Technology: Entune™ Audio — includes Entune™ Multimedia Bundle (6.1-in. touch-screen display, AM/FM CD player, six speakers, auxiliary audio jack, USB 2.0 port with iPod® connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology), Siri® Eyes Free, and integrated backup camera display. 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content.

2018 Prius Two

  • Starting *MSRP: $24,685
  • Engine: 1.8L 4-Cyl. ECVT Hybrid
  • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
  • Performance: EV/ECO/POWER Modes; 95 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
  • Fuel Economy:54/50/52 mpg city/highway/combined
  • Interior Features: Smart-flow climate control system with pollen filtration, Fabric-trimmed front seats with seatback pockets; 6-way adjustable driver's seat; 4-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Tilt/telescopic steering wheel with audio, Multi-Information Display (MID) and Bluetooth® hands-free phone controls, Upper door trim with chrome accent, soft-touch door armrest area with chrome accent interior door handles, Smart Key System on driver's door with Push Button Start
  • Exterior Features: Bi-LED projector low- and high-beam headlights with auto-off feature, LED Daytime Running Lights (DRL) with on/off feature, 15-in. 5-spoke alloy wheels ,
  • Radio and Technology: Entune™ Audio — includes Entune™ Multimedia Bundle (6.1-in. touch-screen display, AM/FM CD player, six speakers, auxiliary audio jack, USB 2.0 port with iPod® connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology), Siri® Eyes Free, and integrated backup camera display. 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content.

2018 Prius Two Eco

  • Starting *MSRP: $25,165
  • Engine: 1.8L 4-Cyl. ECVT Hybrid
  • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
  • Performance: EV/ECO/POWER Modes; 95 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
  • Fuel Economy:58/53/56 mpg city/highway/combined
  • Interior Features: Smart-flow climate control system with pollen filtration, Fabric-trimmed front seats with seatback pockets; 6-way adjustable driver's seat; 4-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Tilt/telescopic steering wheel with audio, Multi-Information Display (MID) and Bluetooth® hands-free phone controls, Upper door trim with chrome accent, soft-touch door armrest area with chrome accent interior door handles,
  • Exterior Features: Bi-LED projector low- and high-beam headlights with auto-off feature, Bi-LED projector low- and high-beam headlights with auto on/off feature, LED Daytime Running Lights (DRL) with on/off feature, 15-in. 5-spoke alloy wheels,
  • Radio and Technology: Entune™ Audio — includes Entune™ Multimedia Bundle (6.1-in. touch-screen display, AM/FM CD player, six speakers, auxiliary audio jack, USB 2.0 port with iPod® connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology), Siri® Eyes Free, and integrated backup camera display. 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content.

2018 Prius Three

  • Starting *MSRP: $26,735
  • Engine: 1.8L 4-Cyl. ECVT Hybrid
  • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
  • Performance: EV/ECO/POWER Modes; 95 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
  • Fuel Economy: 54/50/52 mpg city/highway/combined
  • Interior Features: Smart-flow climate control system with pollen filtration, Integrated backup camera, 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content, Fabric-trimmed front seats with seatback pockets; 6-way adjustable driver's seat; 4-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Digital instrumentation with speedometer, fuel gauge, odometer, current and average fuel economy, distance to empty, shift-position indicator and EV, ECO, Power Mode, Smart Key System on three doors with Push Button Start and remote illuminated entry
  • Exterior Features:i-LED projector low- and high-beam headlights with auto on/off feature, LED Daytime Running Lights (DRL) with on/off feature, Heated power outside mirrors with folding feature, Color-keyed outside door handles, Washer-linked variable intermittent windshield wipers
  • Radio and Technology: Entune™ Premium Audio with Integrated Navigation and App Suite — includes Entune™ Multimedia Bundle (7-in. high-resolution touch-screen with split-screen display, AM/FM CD player, six speakers, auxiliary audio jack, USB 2.0 port with iPod®47 connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology), Siri® Eyes Free,41 Entune® App Suite, HD Radio™24 Technology, HD Radio™ Predictive Traffic and Doppler Weather overlay, AM/FM cache radio, SiriusXM® Satellite Radio with 3-month complimentary SiriusXM All Access trial, Gracenote® album cover art, and integrated backup camera display. Access to Entune® App Suite is subscription-free. See toyota.com/entune for details.

2018 Prius Three Touring

  • Starting *MSRP: $28,115
  • Engine: 1.8L 4-Cyl. ECVT Hybrid
  • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
  • Performance: EV/ECO/POWER Modes; 95 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
  • Fuel Economy: 54/50/52 mpg city/highway/combined
  • Interior Features: Smart-flow climate control system with pollen filtration, 60/40 split fold-down rear seats with center armrest, Digital instrumentation with speedometer, fuel gauge, odometer, current and average fuel economy, distance to empty, shift-position indicator and EV, ECO, Power Mode, Smart Key System on three doors with Push Button Start and remote illuminated entry,
  • Exterior Features: Bi-LED projector low- and high-beam headlights with auto on/off feature, LED Daytime Running Lights (DRL) with on/off feature, Heated power outside mirrors with folding feature, Color-keyed outside door handles, 17-in. 5-spoke alloy wheels, Washer-linked variable intermittent windshield wipers,15-in. 5-spoke alloy wheels
  • Radio and Technology: Entune™ Premium Audio with Integrated Navigation and App Suite — includes Entune™ Multimedia Bundle (7-in. high-resolution touch-screen with split-screen display, AM/FM CD player, six speakers, auxiliary audio jack, USB 2.0 port with iPod®47 connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology), Siri® Eyes Free,41 Entune® App Suite, HD Radio™24 Technology, HD Radio™ Predictive Traffic and Doppler Weather overlay, AM/FM cache radio, SiriusXM® Satellite Radio with 3-month complimentary SiriusXM All Access trial, Gracenote® album cover art, and integrated backup camera display. Access to Entune® App Suite is subscription-free. See toyota.com/entune for details.

2018 Prius Four

  • Starting *MSRP: $29,685
  • Engine: 1.8L 4-Cyl. ECVT Hybrid
  • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
  • Performance: EV/ECO/POWER Modes; 95 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
  • Fuel Economy: 54/50/52 mpg city/highway/combined
  • Interior Features: Smart-flow climate control system with pollen filtration, SofTex®-trimmed heated front seats with seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; 4-way adjustable front passenger seat, 60/40 split fold-down rear seats with center armrest, Digital instrumentation with speedometer, fuel gauge, odometer, current and average fuel economy, distance to empty, shift-position indicator and EV, ECO, Power Mode
  • Exterior Features:Bi-LED projector low- and high-beam headlights with auto on/off feature, LED Daytime Running Lights (DRL) with on/off feature, Heated power outside mirrors with folding feature, Color-keyed outside door handles, 15-in. 5-spoke alloy wheels,
  • Radio and Technology: Entune™ Premium Audio with Integrated Navigation and App Suite — includes Entune™ Multimedia Bundle (7-in. high-resolution touch-screen with split-screen display, AM/FM CD player, six speakers, auxiliary audio jack, USB 2.0 port with iPod®47 connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology), Siri® Eyes Free,41 Entune® App Suite, HD Radio™24 Technology, HD Radio™ Predictive Traffic and Doppler Weather overlay, AM/FM cache radio, SiriusXM® Satellite Radio with 3-month complimentary SiriusXM All Access trial, Gracenote® album cover art, and integrated backup camera display. Access to Entune® App Suite is subscription-free. See toyota.com/entune for details.

2018 Prius Four Touring

  • Starting *MSRP: $30,565
  • Engine: 1.8L 4-Cyl. ECVT Hybrid
  • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
  • Performance:EV/ECO/POWER Modes; 95 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
  • Fuel Economy: 54/50/52 mpg city/highway/combined
  • Interior Features: Integrated backup camera, Smart-flow climate control system with pollen filtration, 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content, SofTex®-trimmed tilt/telescopic steering wheel with audio, Soft-touch upper door trim with chrome accent, SofTex®-trimmed door armrest area with chrome accent interior door handles
  • Exterior Features: Bi-LED projector low- and high-beam headlights with auto on/off feature, Active grille shutter, Heated power outside mirrors with folding feature, Color-keyed outside door handles, 17-in. 5-spoke alloy wheels, Touring grade unique rear bumper treatment, Rain-sensing variable intermittent windshield wipers, Color-keyed roof-mounted shark-fin antenna, Intermittent rear window wiper
  • Radio and Technology: Entune™ Premium Audio with Integrated Navigation and App Suite — includes Entune™ Multimedia Bundle (11.6-in. HD multimedia display, AM/FM, MP3/WMA playback capability, six speakers, auxiliary audio jack, USB 2.0 port with iPod® connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology), Siri® Eyes Free, Entune® App Suite, HD Radio™ Technology, HD Radio™ Predictive Traffic and Doppler Weather overlay, AM/FM cache radio, SiriusXM® Satellite Radio with 3-month complimentary SiriusXM All Access trial,20 Gracenote® album cover art and integrated backup camera display. Access to Entune® App Suite59 is subscription-free. See toyota.com/entune for details.

MSRP excludes the Delivery, Processing and Handling Fee of $865 for Cars, $940 for Small/Medium Trucks (Sienna, RAV4 Gas, RAV4 Hybrid, Highlander Gas, Highlander Hybrid, 4Runner and Tacoma), $1,095 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the ""Delivery, Processing and Handling Fee"" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary. Source: Toyota.com